As if dealing with crumbling revenues, stalled cash flow and slashed dividends weren't enough, The New York Times is now seeing a chunk of its print advertising stolen away by The Wall Street Journal. …
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Five Steps to Successful CRM Software Implementation
Customer relationship management (CRM) solutions can deliver significant value to the organization, but in order to extract that value, the company must be able to properly implement the solution.…
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PLAY N TRADE: Franchisee Shares Secrets of Success; Blasts "Whiners"
Robert Meyers has had it with the Play N Trade detractors and franchisee “whiners” commenting on Franchise Pick and elsewhere. He’s decided to set the record straight… and share the secrets of his success at building a profitable Play N Trade retail units used video game Meyers is CEO of Gamers …
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Project Wonderful, Blogads, FM Go Beyond Click-Through Ads
For new bloggers looking to build up their reader base, it's not always enough just to write well; you need to advertise, to get the word out. And what better way to advertise than with ads? Unfortunately, most advertising online still leaves much to be desired, both for advertisers trying to get noticed and for host sites trying to earn some cash. …
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Brands in 2009
Looking ahead, as many are laying out plans and budgets for the year in front of us, I thought it’d be important to revisit two major realities of today’s digital world: the big-picture role brands play online and the truth behind engagement, participation, etc. …
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Using CRM Software to Assign Tasks
Even though CRM has been around for years, it's only recently that organizations have discovered its use in assigning responsibility for key decision areas. In fact, CRM experts suggest organizations can effectively use CRM systems to enhance customer…
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European regulator rejects Bristol-Myers breast cancer drug
LONDON (MarketWatch) -- The European Medicines Agency on Friday said it rejected a marketing application for Bristol-Myers Squibb drug Ixempra, with the regulator worried that damage to nerve cells didn't outweigh the "very small increase" in survival…
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Ethical banks win new customers
BRUSSELS/LONDON (Reuters) - As the financial crisis hit a climax in Belgium with the split-up of its largest bank Fortis in October, new clients were rushing to a small, "ecologically correct" bank.…
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Contributing bloggers
Who's blogging about Advertising now
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Epicenter - Wired Blogs
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Franchise Pick
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The Engaging Brand
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Dianna Huff's B2B MarCom Writer Blog
